{"campaigns":[{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2173385":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2173385,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":3,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2173384,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2173386":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2173386,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":3,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2173384,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2173387":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2173387,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"NEW RECIPE","new_genie_enabled":true,"order":3,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2173384,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Blog (non-brand paid search)","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/find-a-meeting/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/panera"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/visionforward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/find-a-workshop/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/amazon"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/get-3"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/fall-2020-sweepstakes"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/labor-day-sale"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/release-the-pressure"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-how-it-works"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-pricing"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"preset","prop":"yes","prop2":"WWHS Landing Pages Exclusion","prop3":"","val":""}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Trigger on Recipe","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":2173384,"name":"Email Capture | Non-Homepage | Entrance | All Devices | RECIPES PAGE","order":3,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2316560":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2316560,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":4,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2316559,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2316561":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2316561,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":4,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2316559,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2316562":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2316562,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"NEW CLINIC","new_genie_enabled":true,"order":4,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2316559,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"2316563":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2316563,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"EVERGREEN","new_genie_enabled":true,"order":4,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2316559,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":2316559,"name":"Email Capture | Non-Homepage | Entrance | All Devices | CLINIC PAGE","order":4,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764516":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764516,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":5,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764514,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764517":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764517,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":5,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764514,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764518":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764518,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Type Text Opt-In | Entrance | Want our best offer right now?","new_genie_enabled":true,"order":5,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764514,"test_traffic":80,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Email Capture Eligible","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=email"}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"no","prop2":"Blog (non-brand paid search)","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/find-a-meeting/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/panera"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/visionforward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/find-a-workshop/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/amazon"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/get-3"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/fall-2020-sweepstakes"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/labor-day-sale"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/release-the-pressure"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-how-it-works"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-pricing"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"preset","prop":"yes","prop2":"WWHS Landing Pages Exclusion","prop3":"","val":""}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"engaged","prop":"equal","prop2":"","prop3":"","val":"1"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"none","desktop":"all","os":"none","phone":"none","tablet":"all"}},"enabled":true,"id":1764514,"name":"Type Text Opt-In | Entrance | Desktop/Tablet | Identified | Non-Homepage | Testing Messaging | OPD","order":5,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764523":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764523,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":6,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764521,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764524":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764524,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":6,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764521,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764525":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764525,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"1 Touch Text Opt-In | Entrance | Ergonomic CTA","new_genie_enabled":true,"order":6,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764521,"test_traffic":80,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"engaged","prop":"equal","prop2":"","prop3":"","val":"1"}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Email Capture Eligible","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=email"}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"no","prop2":"Blog (non-brand paid search)","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/find-a-meeting/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/panera"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/visionforward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/find-a-workshop/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/amazon"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/get-3"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/fall-2020-sweepstakes"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/labor-day-sale"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/release-the-pressure"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-how-it-works"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-pricing"}],[{"activation":"current_referral","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"preset","prop":"yes","prop2":"WWHS Landing Pages Exclusion","prop3":"","val":""}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":1764521,"name":"1 Touch Text Opt-In | Entrance | Mobile | Identified | Non-Homepage | Ergonomic | OPD","order":6,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764748":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764748,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Type Text Opt-In | Disengagement | Variation 1","new_genie_enabled":true,"order":7,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764747,"test_traffic":80,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"1764749":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764749,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Type Text | Identified | Control 1","new_genie_enabled":true,"order":7,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764747,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764750":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764750,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Type Text | Identified | Control 2","new_genie_enabled":true,"order":7,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764747,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"engaged","prop":"greater","prop2":"","prop3":"","val":"1"},{"activation":"preset","prop":"yes","prop2":"Has Not Seen Entrance This Visit","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Email Capture Eligible","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=email"}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"true"},{"activation":"variable","prop":"equal","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"variable","prop":"equal","prop2":"submitted_email_this_visit","prop3":"","val":"false"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"none","desktop":"all","os":"none","phone":"none","tablet":"all"}},"enabled":true,"id":1764747,"name":"Type Text Opt-In | Disengagement | Desktop/Tablet | Identified | Homepage | OPD","order":7,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764732":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764732,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"1 Touch Text Opt-In | Disengagement | Don't miss out!","new_genie_enabled":true,"order":8,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764731,"test_traffic":80,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"1764733":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764733,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":8,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764731,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764734":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764734,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":8,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764731,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"engaged","prop":"greater","prop2":"","prop3":"","val":"1"},{"activation":"preset","prop":"yes","prop2":"Has Not Seen Entrance This Visit","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Email Capture Eligible","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=email"}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"true"},{"activation":"variable","prop":"equal","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"variable","prop":"equal","prop2":"submitted_email_this_visit","prop3":"","val":"false"},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest1447726"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":1764731,"name":"1 Touch Text Opt-In | Disengagement | Mobile | Identified | Homepage | OPD","order":8,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2151709":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2151709,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":10,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2151708,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2151710":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2151710,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":10,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2151708,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2151711":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2151711,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Channel Choice (Type Text OR Email) | Disengagement | Choose your channel","new_genie_enabled":true,"order":10,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2151708,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":2151708,"name":"Channel Choice (Type Text OR Email) | Disengagement | Desktop/Tablet | Unidentified | PRICING PAGE","order":10,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764703":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764703,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":13,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764702,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764704":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764704,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":13,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764702,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764705":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764705,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN Type Text) | Disengagement | Part 1: Email | Variation 1","new_genie_enabled":true,"order":13,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764702,"test_traffic":80,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"engaged","prop":"greater","prop2":"","prop3":"","val":"1"},{"activation":"preset","prop":"yes","prop2":"Has Not Seen Entrance This Visit","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"true"},{"activation":"variable","prop":"equal","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":1764702,"name":"Combined (Email THEN Type Text) | Disengagement | Desktop/Tablet | Unidentified | HOMEPAGE | OPD | Part 1: Email (Part 1/2)","order":13,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764708":{"activation":[{"activation":"manual"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764708,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Combined (Email THEN Type Text) | Entrance | Part 2: Type Text | Variation 1","new_genie_enabled":true,"order":14,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764707,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"eligibility","prop":"1764705","prop2":"yes","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":1764707,"name":"Combined (Email THEN Type Text) | Disengagement | Desktop/Tablet | Unidentified | HOMEPAGE | OPD | Part 2: Type Text (Part 2/2)","order":14,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764597":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764597,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":" Combined (Email THEN 1 Touch) | Entrance | Variation 1","new_genie_enabled":true,"order":15,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764596,"test_traffic":80,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"1764598":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764598,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":15,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764596,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764599":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764599,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":15,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764596,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"no","prop2":"Blog (non-brand paid search)","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/find-a-meeting/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/panera"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/visionforward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/find-a-workshop/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/amazon"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":" /promos/get-3"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":" /fall-2020-sweepstakes"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/labor-day-sale"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/release-the-pressure"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-how-it-works"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-pricing"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"preset","prop":"yes","prop2":"WWHS Landing Pages Exclusion","prop3":"","val":""}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":" wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Trigger on Recipe","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":1764596,"name":"Combined (Email THEN 1 Touch) | Entrance | Mobile | Unidentified | Non-Homepage | OPD","order":15,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764624":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764624,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN Type Text) | Entrance | Part 1: Email | Variation 1","new_genie_enabled":true,"order":16,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764623,"test_traffic":80,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"1764625":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764625,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":16,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764623,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764626":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764626,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":16,"overlay_type":"genie","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764623,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"no","prop2":"Blog (non-brand paid search)","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/find-a-meeting/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/panera"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/visionforward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/find-a-workshop/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/amazon"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":" /promos/get-3"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":" /fall-2020-sweepstakes"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/labor-day-sale"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/release-the-pressure"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-how-it-works"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-pricing"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"preset","prop":"yes","prop2":"WWHS Landing Pages Exclusion","prop3":"","val":""}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":" wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Trigger on Recipe","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":1764623,"name":"Combined (Email THEN Type Text) | Entrance | Desktop/Tablet | Unidentified | Non-Homepage | OPD | Part 1: Email (Part 1/2)","order":16,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764675":{"activation":[{"activation":"manual"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764675,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Combined (Email THEN Type Text) | Entrance | Part 2: Type Text | Variation 1","new_genie_enabled":true,"order":17,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764674,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"eligibility","prop":"1764624","prop2":"yes","prop3":"","val":""},{"activation":"eligibility","prop":"2134691","prop2":"yes","prop3":"","val":""},{"activation":"eligibility","prop":"2178204","prop2":"yes","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":1764674,"name":"Combined (Email THEN Type Text) | Entrance | Desktop/Tablet | Unidentified | Non-Homepage | OPD | Part 2: Type Text (Part 2/2)","order":17,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"continuity","campaign_purpose_name":"Continuity","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1062732":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":1062732,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"IBX Continuity | All Devices | IBX Top Bar | Timer","new_genie_enabled":true,"order":19,"overlay_type":"none","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1062716,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"confirmation"}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"source=bouncex"},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"utm_source=wunderkind"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":1062716,"name":"IBX Continuity | All Devices","order":19,"parent_campaign_purpose_short":"Cont","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"promoecho","campaign_purpose_name":"Promo Echo","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1538936":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":1538936,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Promotion Countdown Banner - Auto-trigger","new_genie_enabled":true,"order":20,"overlay_type":"none","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1538935,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"1538937":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":1538937,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control A","new_genie_enabled":true,"order":20,"overlay_type":"none","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1538935,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1538938":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":1538938,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control B","new_genie_enabled":true,"order":20,"overlay_type":"none","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1538935,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"variable","prop":"equal","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"dbxtest1538936"},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (7/25/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (6/7/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (6/13/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (5/9/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (8/1/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (8/8/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (8/15/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (8/22/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (8/29/22)","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"variable","prop":"not_equal","prop2":"optimizely_suppression","prop3":"","val":"true"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":1538935,"name":"Generic Promotion Countdown Banner (24hr) | Homepage | New Color","order":20,"parent_campaign_purpose_short":"pEcho","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"promoecho","campaign_purpose_name":"Promo Echo","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1544712":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":1544712,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Promotion Countdown Banner - Auto-trigger","new_genie_enabled":true,"order":21,"overlay_type":"none","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1544711,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"1544713":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":1544713,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control A","new_genie_enabled":true,"order":21,"overlay_type":"none","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1544711,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1544714":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":1544714,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control B","new_genie_enabled":true,"order":21,"overlay_type":"none","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1544711,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"/us/plans"}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"dbxtest1538936"},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (7/25/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (6/7/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (6/13/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (5/9/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (8/1/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (8/8/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (8/15/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (8/22/22)","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Countdown Banner (8/29/22)","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":1544711,"name":"Generic Promotion Countdown Banner (24hr) | Pricing Page | New Color","order":21,"parent_campaign_purpose_short":"pEcho","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"continuity","campaign_purpose_name":"Continuity","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1785988":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":1785988,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Promotion Countdown Banner","new_genie_enabled":true,"order":22,"overlay_type":"none","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1785987,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"generic_countdownbanner","prop3":"","val":"true"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":1785987,"name":"Countdown Banner | WW Mkting Emails | Includes RTV","order":22,"parent_campaign_purpose_short":"Cont","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2335184":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2335184,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":25,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2335183,"test_traffic":5,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2335185":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2335185,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":25,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2335183,"test_traffic":5,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2335186":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2335186,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Zip Code","new_genie_enabled":true,"order":25,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2335183,"test_traffic":45,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"2335187":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2335187,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"No Zip Code","new_genie_enabled":true,"order":26,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2335183,"test_traffic":45,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"engaged","prop":"greater_equal","prop2":"","prop3":"","val":"2"},{"activation":"preset","prop":"yes","prop2":"Has Not Seen Entrance This Visit","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/plans"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":2335183,"name":"Email Capture | Non-Homepage | Disengagement | Desktop/Tablet (no text) | Zip Code Field Test","order":27,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2335180":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2335180,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":28,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2335179,"test_traffic":5,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2335181":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2335181,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":28,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2335179,"test_traffic":5,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2335182":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2335182,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Zip Code","new_genie_enabled":true,"order":28,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2335179,"test_traffic":45,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"2335203":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2335203,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"No Zip Code","new_genie_enabled":true,"order":29,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2335179,"test_traffic":45,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"engaged","prop":"greater_equal","prop2":"","prop3":"","val":"2"},{"activation":"preset","prop":"yes","prop2":"Has Not Seen Entrance This Visit","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/plans"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":2335179,"name":"Email Capture | Non-Homepage | Disengagement | Mobile (no text) | Zip Code Field Test","order":30,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1539018":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1539018,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":32,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1539017,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1539019":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1539019,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":32,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1539017,"test_traffic":10,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1539020":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1539020,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Unidentified | Homepage | Disengagement | Mobile | Combined (Email THEN Text)","new_genie_enabled":true,"order":32,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1539017,"test_traffic":40,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"1539022":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1539022,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Unidentified | Email Capture Only","new_genie_enabled":true,"order":32,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1539017,"test_traffic":40,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"engaged","prop":"greater","prop2":"","prop3":"","val":"1"},{"activation":"preset","prop":"yes","prop2":"Has Not Seen Entrance This Visit","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"true"},{"activation":"variable","prop":"equal","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":1539017,"name":"Unidentified | HOMEPAGE | Disengagement | Mobile | Combined (Email THEN Text)","order":32,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1408335":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1408335,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":33,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1408334,"test_traffic":12,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1408336":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1408336,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":33,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1408334,"test_traffic":12,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1408337":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1408337,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Best Available Offer","new_genie_enabled":true,"order":33,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1408334,"test_traffic":76,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"true"},{"activation":"variable","prop":"equal","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"progression","prop":"1319834","prop2":"not_seen","prop3":"visit","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":1408334,"name":"Email Capture | HOMEPAGE | Disengagement | All Devices | Best Available Offer | Expanded Traffic (76%)","order":33,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1313604":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1313604,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":34,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1313603,"test_traffic":25,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1313605":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1313605,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":34,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1313603,"test_traffic":25,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1313606":{"activation":[{"activation":"scroll","val":"90"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1313606,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Best Available Offer","new_genie_enabled":true,"order":34,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1313603,"test_traffic":50,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"preset","prop":"yes","prop2":"Paid Social Click-to-Activate","prop3":"","val":""},{"activation":"variable","prop":"contains","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":1313603,"name":"Email Capture | Paid Social, LPs | Click-to-activate | Desktop, Tablet | Proof of Concept","order":34,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1313612":{"activation":[{"activation":"manual"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1313612,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Best Available Offer","new_genie_enabled":true,"order":35,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1313609,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"eligibility","prop":"1313603","prop2":"yes","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":1313609,"name":"Activated Overlay -- Email Capture | Paid Social, All Pages (excl. checkout, WWHS)| Disengagement | Desktop, Tablet | Best Available Offer","order":35,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1316067":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1316067,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":36,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1316066,"test_traffic":25,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1316068":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1316068,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":36,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1316066,"test_traffic":25,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1316069":{"activation":[{"activation":"scroll","val":"90"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1316069,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Best Available Offer","new_genie_enabled":true,"order":36,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1316066,"test_traffic":50,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"preset","prop":"yes","prop2":"Paid Social Click-to-Activate","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":1316066,"name":"Email Capture | Paid Social, LPs | Click-to-activate | Mobile | Proof of Concept","order":36,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1316071":{"activation":[{"activation":"manual"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1316071,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Best Available Offer","new_genie_enabled":true,"order":37,"overlay_type":"genie","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1316070,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"eligibility","prop":"1316066","prop2":"yes","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":1316070,"name":"Activated Overlay -- Email Capture | Paid Social, All Pages (excl. checkout, WWHS)| Disengagement | Mobile | Best Available Offer","order":37,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false}],"index":{"1062716":12,"1313603":20,"1313609":21,"1316066":22,"1316070":23,"1408334":19,"1538935":13,"1539017":18,"1544711":14,"1764514":2,"1764521":3,"1764596":9,"1764623":10,"1764674":11,"1764702":7,"1764707":8,"1764731":5,"1764747":4,"1785987":15,"2151708":6,"2173384":0,"2316559":1,"2335179":17,"2335183":16}}