bouncex.callbacks["campaign-live-index"]({"campaigns":[{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2596788":{"activation":[{"activation":"manual"},{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2596788,"ignore_previous_captures":true,"max_activations_overall":0,"max_activations_session":0,"name":"Combined (Email THEN Type Text) | Landing Page | 20% Off ","new_genie_enabled":true,"order":22,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2596787,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"MKTG-CHAC-US-ECOM-EMSMSOverlayForSocial"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":2596787,"name":"Combined (Email THEN Type Text) | Landing Page| Desktop/Tablet | 20% Off | CCC","order":8,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2596790":{"activation":[{"activation":"manual"},{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2596790,"ignore_previous_captures":true,"max_activations_overall":0,"max_activations_session":0,"name":"Combined (Email THEN 1 Touch Text) | Landing Page | 20% Off ","new_genie_enabled":true,"order":18,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2596789,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"MKTG-CHAC-US-ECOM-EMSMSOverlayForSocial"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":2596789,"name":"Combined (Email THEN 1 Touch Text) | Landing Page| Mobile | 20% Off | CCC","order":18,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"continuity","campaign_purpose_name":"Continuity","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3037394":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":3037394,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Onsite CMS Continuity | Top Bar","new_genie_enabled":true,"order":22,"overlay_type":"none","parent_campaign_sub_purpose_code":"continuity2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3037393,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"customer","prop":"no","prop2":"","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"ever","prop3":"","val":"/orderconfirmation"}],[{"activation":"progression","prop":"2436876","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2436148","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2436234","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2436185","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2436158","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2436616","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2436702","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2436712","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2596787","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2596789","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2559483","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2795503","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2795534","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2795499","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2795538","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2892559","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2795534","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2988585","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2988611","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2988577","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2988616","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2998277","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2998278","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"2999836","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3006659","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3006672","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3006653","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3006662","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3041779","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3041773","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3039170","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3041767","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3041826","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3041793","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3039183","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3039184","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3041807","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3041810","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3041798","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3041801","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3039178","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3039179","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3037379","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3037380","prop2":"submitted","prop3":"ever","val":""},{"activation":"progression","prop":"3037386","prop2":"submitted","prop3":"ever","val":""}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":3037393,"name":"Onsite CMS Continuity | All Devices | 15% decrease 2025","order":23,"parent_campaign_purpose_short":"Cont","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"continuity","campaign_purpose_name":"Continuity","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3037396":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":3037396,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Onsite CMS Continuity | Top Bar","new_genie_enabled":true,"order":22,"overlay_type":"none","parent_campaign_sub_purpose_code":"continuity2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3037395,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"customer","prop":"no","prop2":"","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"ever","prop3":"","val":"/orderconfirmation"}],[{"activation":"progression","prop":"3037388","prop2":"submitted","prop3":"ever","val":""}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":3037395,"name":"Onsite CMS Continuity | All Devices | $$ off (15% decrease 2025)","order":26,"parent_campaign_purpose_short":"Cont","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"continuity","campaign_purpose_name":"Continuity","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3037990":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":3037990,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Text Continuity","new_genie_enabled":true,"order":51,"overlay_type":"none","parent_campaign_sub_purpose_code":"continuity2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3037989,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/orderconfirmation"}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"wunderkind"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"sms_trig-chac-us-ecom-welcome_WKND"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":3037989,"name":"Text Continuity | Upon Clickthru | All Devices | Welcome 15% decrease 2025 (all welcome users)","order":52,"parent_campaign_purpose_short":"Cont","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"continuity","campaign_purpose_name":"Continuity","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2461333":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":2461333,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Text Continuity","new_genie_enabled":true,"order":67,"overlay_type":"none","parent_campaign_sub_purpose_code":"continuity2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2461332,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/orderconfirmation"}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"wunderkind"}],[{"activation":"preset","prop":"yes","prop2":"Text Continuity 15%","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"Text Continuity 20%","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":2461332,"name":"Text Continuity | Upon Clickthru | All Devices | 15% off","order":67,"parent_campaign_purpose_short":"Cont","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"continuity","campaign_purpose_name":"Continuity","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3039165":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":3039165,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Text/CMS Continuity","new_genie_enabled":true,"order":70,"overlay_type":"none","parent_campaign_sub_purpose_code":"continuity2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039164,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"progression","prop":"2436825","prop2":"submitted","prop3":"ever","val":""}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":3039164,"name":"Text/CMS Continuity | Offer for Identified Traffic | All Devices | 15% decrease 2025","order":71,"parent_campaign_purpose_short":"Cont","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3039167":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039167,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Click to Capture (Email and Type Text)| Persistent PV 2+ | Part 1: Corner Tab | 15% off","new_genie_enabled":true,"order":75,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039166,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3039168":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039168,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control 1","new_genie_enabled":true,"order":75,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039166,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3039169":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039169,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control 2","new_genie_enabled":true,"order":75,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039166,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"engaged","prop":"greater_equal","prop2":"","prop3":"","val":"2"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":3039166,"name":"Click to Capture (Email and Type Text) | Persistent PV 2+ | desktop/tablet | Unidentified | 15% decrease 2025| Part 1: Corner Tab (Part 1/2)","order":76,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3039171":{"activation":[{"activation":"manual"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039171,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Click to Capture (Email THEN Type) | Click-Activated | Part 2: Email \u0026 Type Text Single Build | 15% off","new_genie_enabled":true,"order":84,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039170,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"eligibility","prop":"3039167","prop2":"yes","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":3039170,"name":"Click to Capture (Email THEN Type) | Click-Activated | Desktop/Tablet | Unidentified | 15% decrease 2025 | CCC | Part 2: Email \u0026 Type Text Single Build (Part 2/2)","order":85,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3039176":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039176,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":103,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039175,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3039177":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039177,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":103,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039175,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3039178":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039178,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN 1 Touch) | Entrance | 15% off | Offer","new_genie_enabled":true,"order":106,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039175,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3039179":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039179,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN 1 Touch) | Entrance | 15% off | Offer + Price Alerts","new_genie_enabled":true,"order":107,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039175,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Promo Entrance","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"page_type","prop3":"","val":"product"}],[{"activation":"engaged","prop":"greater_equal","prop2":"","prop3":"","val":"2"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":3039175,"name":"Catalog Bottom Bar | Combined (Email THEN 1 Touch) | Entrance | Mobile | Unidentified | 15% decrease 2025 | CCC | Testing Value Prop","order":127,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3039181":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039181,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":103,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039180,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3039182":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039182,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":103,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039180,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3039183":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039183,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN 1 Touch) | Entrance | 15% off | Gamification | 5 Sec X-Button Delay | Gamification Creative","new_genie_enabled":true,"order":106,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039180,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3039184":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3039184,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN 1 Touch) | Entrance | 15% off | Gamification | 5 Sec X-Button Delay | Animated Creative","new_genie_enabled":true,"order":108,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3039180,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Promo Entrance","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":3039180,"name":"Combined (Email THEN 1 Touch) | Entrance | Mobile | Unidentified | 15% decrease 2025 | CCC | Testing: Gamification vs. Animation","order":131,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041764":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041764,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Click to Capture (Email and 1 Touch Text) | Persistent PV 2+ | Part 1: Corner Tab | 15% off","new_genie_enabled":true,"order":139,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041763,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3041765":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041765,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control 1","new_genie_enabled":true,"order":139,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041763,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3041766":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041766,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control 2","new_genie_enabled":true,"order":139,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041763,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"engaged","prop":"greater_equal","prop2":"","prop3":"","val":"2"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":3041763,"name":"Click to Capture (Email and 1 Touch Text) | Persistent PV 2+ | Mobile | Unidentified | 15% decrease 2025 | CCC | Part 1: Corner Tab (Part 1/2)","order":140,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041768":{"activation":[{"activation":"manual"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041768,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Click to Capture (Email THEN 1-Touch) | Click-Activated | Part 2: Email then 1 Touch Text Capture | 15% off ","new_genie_enabled":true,"order":149,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041767,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"eligibility","prop":"3041764","prop2":"yes","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":3041767,"name":"Click to Capture (Email THEN 1-Touch) | Click-Activated | Mobile | Unidentified | 15% decrease 2025| CCC | Part 2: Email then 1 Touch Text Capture (Part 2/2)","order":150,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041770":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041770,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Click to Capture (Email and Type Text) | Google Organic | Part 1: Corner Tab | 15% off","new_genie_enabled":true,"order":172,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041769,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3041771":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041771,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control 1","new_genie_enabled":true,"order":172,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041769,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3041772":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041772,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control 2","new_genie_enabled":true,"order":172,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041769,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"engaged","prop":"equal","prop2":"","prop3":"","val":"1"}],[{"activation":"referral","prop":"contains","prop2":"","prop3":"","val":"google"},{"activation":"google_mobile_policy","prop":"yes","prop2":"session","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"gclid"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":3041769,"name":"Click to Capture (Email and Type Text) | Google Organic | Desktop/Tablet | Unidentified | 15% decrease 2025 | CCC | Part 1: Corner Tab (Part 1/2)","order":173,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041774":{"activation":[{"activation":"manual"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041774,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Combined (Email THEN Type Text) | Click-Activated | Part 2: Email Capture | 15% off ","new_genie_enabled":true,"order":194,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041773,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":1},"deployment":[[{"activation":"eligibility","prop":"3041770","prop2":"yes","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":3041773,"name":"Combined (Email THEN Type Text) | Click-Activated | Desktop/Tablet | Unidentified | 15% decrease 2025 | CCC | Single Build | Part 2: Email Capture (Part 2/2) | Google Organic","order":195,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041776":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041776,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Combined (Email and 1 Touch) | Google Organic | Persistent | Part 1: Corner Tab | 15% off ","new_genie_enabled":true,"order":209,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041775,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3041777":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041777,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control 1","new_genie_enabled":true,"order":209,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041775,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3041778":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041778,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Control 2","new_genie_enabled":true,"order":209,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041775,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"engaged","prop":"equal","prop2":"","prop3":"","val":"1"}],[{"activation":"google_mobile_policy","prop":"yes","prop2":"session","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":3041775,"name":"Combined (Email and 1 Touch) | Google Organic | Persistent | Mobile | Unidentified | 15% decrease 2025 | CCC | Part 1: Corner Tab (Part 1/2) | Google Organic ","order":210,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041780":{"activation":[{"activation":"manual"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041780,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Combined (Email THEN 1 Touch) | Click-Activated | Part 2: Email Capture | 15% off","new_genie_enabled":true,"order":247,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041779,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":1},"deployment":[[{"activation":"eligibility","prop":"3041776","prop2":"yes","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":3041779,"name":"Combined (Email THEN 1 Touch) | Click-Activated | Mobile | Unidentified | 15% decrease 2025 | CCC | Part 2: Email Capture (Part 2/2) | Google Organic","order":248,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041794":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041794,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN Type Text) | PV 2 Google Organic | 15% off","new_genie_enabled":true,"order":268,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041793,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3041795":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041795,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":268,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041793,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3041796":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041796,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":268,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041793,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"engaged","prop":"equal","prop2":"","prop3":"","val":"2"}],[{"activation":"google_mobile_policy","prop":"yes","prop2":"session","prop3":"","val":""},{"activation":"referral","prop":"contains","prop2":"","prop3":"","val":"google"},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"gclid"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":3041793,"name":"Combined (Email THEN Type Text) | PV 2 Google Organic | Desktop/Tablet | Unidentified | 15% decrease 2025 | CCC | Single Build","order":269,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041798":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041798,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN Type Text) | Entrance | 15% off | Offer","new_genie_enabled":true,"order":517,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041797,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3041799":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041799,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":524,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041797,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3041800":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041800,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":524,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041797,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3041801":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041801,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN Type Text) | Entrance | 15% off | Offer + Price Alerts","new_genie_enabled":true,"order":518,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041797,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Promo Entrance","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"page_type","prop3":"","val":"product"}],[{"activation":"engaged","prop":"greater_equal","prop2":"","prop3":"","val":"2"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"none","desktop":"all","os":"none","phone":"none","tablet":"all"}},"enabled":true,"id":3041797,"name":"Catalog Bottom Bar | Combined (Email THEN Type Text) | Entrance | Desktop/Tablet | Unidentified 15% decrease 2025 | Testing Value Prop","order":529,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041807":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041807,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN Type Text) | Entrance | 15% off | 5 Sec X-Button Delay | Gamification Creative","new_genie_enabled":true,"order":520,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041806,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3041808":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041808,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":524,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041806,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3041809":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041809,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":524,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041806,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3041810":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041810,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN Type Text) | Entrance | 15% off | 5 Sec X-Button Delay | Animation Creative","new_genie_enabled":true,"order":523,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041806,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Promo Entrance","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":3041806,"name":"Combined (Email THEN Type Text) | Entrance | Desktop/Tablet | Unidentified 15% decrease 2025 | Testing: Gamification vs. Animation","order":531,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041821":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041821,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Type Text Opt-In | Entrance | 15% off","new_genie_enabled":true,"order":524,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041820,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3041822":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041822,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":524,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041820,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3041823":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041823,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":524,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041820,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"no","prop2":"Email Capture Eligible","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"engaged","prop":"equal","prop2":"","prop3":"","val":"1"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_source=wunderkind"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"MKTG-CHAC-US-ECOM-EMSMSOverlayForSocial"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":3041820,"name":"Type Text Opt-In | Entrance | Desktop/Tablet | Identified | 15% decrease 2025 | CCC ","order":541,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041827":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041827,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Combined (Email THEN 1 Touch) | Google Organic PV 2 | 15% off","new_genie_enabled":true,"order":544,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041826,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3041828":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041828,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":544,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041826,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3041829":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041829,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":544,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041826,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"engaged","prop":"equal","prop2":"","prop3":"","val":"2"}],[{"activation":"google_mobile_policy","prop":"yes","prop2":"session","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":3041826,"name":"Combined (Email THEN 1 Touch) | Google Organic PV 2 | Mobile | Unidentified | 15% decrease 2025 | CCC","order":545,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3041835":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041835,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"1 Touch Text Opt-In | Entrance | 15% off","new_genie_enabled":true,"order":544,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041834,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3041836":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041836,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":544,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041834,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3041837":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3041837,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":544,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3041834,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"no","prop2":"Email Capture Eligible","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-In Eligible","prop3":"","val":""}],[{"activation":"engaged","prop":"equal","prop2":"","prop3":"","val":"1"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_source=wunderkind"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"MKTG-CHAC-US-ECOM-EMSMSOverlayForSocial"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":3041834,"name":"1 Touch Text Opt-In | Entrance | Mobile | Identified | 15% decrease 2025 | CCC","order":549,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"continuity","campaign_purpose_name":"Continuity","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1918781":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":1918781,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"IBX Continuity","new_genie_enabled":true,"order":563,"overlay_type":"none","parent_campaign_sub_purpose_code":"continuity2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1918780,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"IBX Continuity 15%","prop3":"","val":""},{"activation":"preset","prop":"yes","prop2":"IBX Continuity 20%","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/orderconfirmation"}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"wunderkind"}],[{"activation":"preset","prop":"no","prop2":"Memorial Day 2025 25% off promo","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":1918780,"name":"IBX Continuity | All Devices | 15% Off","order":563,"parent_campaign_purpose_short":"Cont","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"continuity","campaign_purpose_name":"Continuity","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1831302":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1831302,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":1,"name":"IBX Continuity (Items in Cart Redirect)","new_genie_enabled":true,"order":564,"overlay_type":"genie","parent_campaign_sub_purpose_code":"continuity2","push_optin_json":null,"session_length":1,"session_length_unit":"hours","test_mode":false,"test_parent_id":1831246,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"bx_cart"},{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"bx_replen=true"},{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"text_hypercartabandonment"}],[{"activation":"variable","prop":"greater","prop2":"cart_qty","prop3":"","val":"0"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":1831246,"name":"IBX Continuity (Items in Cart Redirect) | All Devices","order":564,"parent_campaign_purpose_short":"Cont","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3037386":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce","prop":"","val":""},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3037386,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Email Capture | Exit | %% Off Creative","new_genie_enabled":true,"order":621,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-disengage2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3037385,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3037387":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce","prop":"","val":""},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3037387,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":630,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-disengage2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3037385,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3037388":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce","prop":"","val":""},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3037388,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Email Capture | Exit | $$ Off Creative","new_genie_enabled":true,"order":624,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-disengage2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3037385,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3037389":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce","prop":"","val":""},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3037389,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":631,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-disengage2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3037385,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"BFCM Promo 2022","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"PAUSE FOR BFCM 2023","prop3":"","val":""}],[{"activation":"variable","prop":"greater_equal","prop2":"cart_value","prop3":"","val":"99"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":3037385,"name":"Email Capture | Exit | All Devices | Unidentified | $$ vs. % off Cart (15% decrease 2025)","order":626,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"3037379":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce","prop":"","val":""},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3037379,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Email Capture | Exit | Standard Variation","new_genie_enabled":true,"order":621,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-disengage2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3037378,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3037380":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce","prop":"","val":""},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3037380,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Email Capture | Exit | Timer Variation","new_genie_enabled":true,"order":630,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-disengage2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3037378,"test_traffic":48,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"3037381":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce","prop":"","val":""},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3037381,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":622,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-disengage2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3037378,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"3037382":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce","prop":"","val":""},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":596,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":3037382,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":623,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-disengage2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":3037378,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"BFCM Promo 2022","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"PAUSE FOR BFCM 2023","prop3":"","val":""}],[{"activation":"variable","prop":"less_equal","prop2":"cart_value","prop3":"","val":"98"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":3037378,"name":"Email Capture | Exit | All Devices | Unidentified | 15% decrease 2025 | Multi CTA | Timer Test","order":629,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false}],"index":{"1831246":24,"1918780":23,"2461332":5,"2596787":0,"2596789":1,"3037378":26,"3037385":25,"3037393":2,"3037395":3,"3037989":4,"3039164":6,"3039166":7,"3039170":8,"3039175":9,"3039180":10,"3041763":11,"3041767":12,"3041769":13,"3041773":14,"3041775":15,"3041779":16,"3041793":17,"3041797":18,"3041806":19,"3041820":20,"3041826":21,"3041834":22}});