{"campaigns":[{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2706377":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2706377,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":2,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2706376,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2706378":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2706378,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":2,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2706376,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2706379":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2706379,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"ENTRANCE CLINIC BAR | Current Copy","new_genie_enabled":true,"order":2,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2706376,"test_traffic":32,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"2706380":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2706380,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"ENTRANCE CLINIC BAR | August 2024 Copy Test V1","new_genie_enabled":true,"order":4,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2706376,"test_traffic":32,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"2714160":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2714160,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"ENTRANCE CLINIC BAR | August 2024 Copy Test V2","new_genie_enabled":true,"order":3,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2706376,"test_traffic":32,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"clinic.weightwatchers"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":2706376,"name":"[CLINIC SITE] Email Capture | Clinic | All Devices | Homepage | Entrance Bottom Bar | Copy Test | Launched 8.29.24","order":5,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2706372":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2706372,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":8,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2706371,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2706373":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2706373,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":8,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2706371,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2706374":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2706374,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"ENTRANCE CLINIC BAR | Current Copy","new_genie_enabled":true,"order":4,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2706371,"test_traffic":32,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"2706381":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2706381,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"ENTRANCE CLINIC BAR | August 2024 Copy Test V1","new_genie_enabled":true,"order":5,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2706371,"test_traffic":32,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"2714260":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversionbar","campaign_type_name":"Bottom Bar","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2714260,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"ENTRANCE CLINIC BAR | August 2024 Copy Test V2","new_genie_enabled":true,"order":6,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2706371,"test_traffic":32,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Trigger on Clinic Pages","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Pause during US oprah event","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":2706371,"name":"[CLINIC PAGE] Email Capture | Clinic | All Devices | Entrance Bottom Bar | Copy Test | Launched 8.29.24","order":8,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2515995":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2515995,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":10,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2515994,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2515996":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2515996,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":10,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2515994,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2515997":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2515997,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"NEW CLINIC","new_genie_enabled":true,"order":10,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2515994,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/clinic/care"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":2515994,"name":"Email Capture | Non-Homepage | Disengagement | All Devices | SPECIFIC CLINIC PAGE","order":10,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"promoecho","campaign_purpose_name":"Promo Echo","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2572892":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2572892,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":11,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2572891,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2572893":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2572893,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":11,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2572891,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2572894":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2572894,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Labcorp Promo Echo","new_genie_enabled":true,"order":11,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2572891,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/labcorp"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":2572891,"name":"Promo Echo | Non-Homepage | Entrance | All Devices | Labcorp Page","order":11,"parent_campaign_purpose_short":"pEcho","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764516":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764516,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":13,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764514,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764517":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764517,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":13,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764514,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764518":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764518,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Type Text Opt-In | Entrance | Want our best offer right now?","new_genie_enabled":true,"order":13,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764514,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Email Capture Eligible","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=email"}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"no","prop2":"Blog (non-brand paid search)","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/find-a-meeting/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/panera"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/visionforward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/vision-forward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/find-a-workshop/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/amazon"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/get-3"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/fall-2020-sweepstakes"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/labor-day-sale"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/release-the-pressure"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-how-it-works"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-pricing"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"preset","prop":"yes","prop2":"WWHS Landing Pages Exclusion","prop3":"","val":""}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"engaged","prop":"equal","prop2":"","prop3":"","val":"1"}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/pdp/a"}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/plans/clinic"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"none","desktop":"all","os":"none","phone":"none","tablet":"all"}},"enabled":true,"id":1764514,"name":"Type Text Opt-In | Entrance | Desktop/Tablet | Identified | Non-Homepage","order":13,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2433629":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2433629,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Type Text Opt-In | Entrance | Want our best offer right now?","new_genie_enabled":true,"order":15,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2433626,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"/us/how-it-works/points-program/sms"}],[{"activation":"engaged","prop":"equal","prop2":"","prop3":"","val":"1"}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":2433626,"name":"Type Text Opt-In | Entrance | All Devices | ECommerce Migration","order":15,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764523":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764523,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":16,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764521,"test_traffic":5,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764524":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764524,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":16,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764521,"test_traffic":5,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764525":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764525,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"1 Touch Text Opt-In | Entrance | Ergonomic CTA","new_genie_enabled":true,"order":16,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764521,"test_traffic":90,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"engaged","prop":"equal","prop2":"","prop3":"","val":"1"}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Email Capture Eligible","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=email"}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"no","prop2":"Blog (non-brand paid search)","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/find-a-meeting/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/panera"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/visionforward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/vision-forward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/find-a-workshop/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/amazon"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/get-3"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/fall-2020-sweepstakes"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/labor-day-sale"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/release-the-pressure"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-how-it-works"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-pricing"}],[{"activation":"current_referral","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"preset","prop":"yes","prop2":"WWHS Landing Pages Exclusion","prop3":"","val":""}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"current_referral","prop":"not_contains","prop2":"","prop3":"","val":"/us/pdp/a"}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Pause during US oprah event","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/plans/clinic"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":1764521,"name":"1 Touch Text Opt-In | Entrance | Mobile | Identified | Non-Homepage | Ergonomic | OPD","order":16,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1764732":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764732,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"1 Touch Text Opt-In | Disengagement | Don't miss out!","new_genie_enabled":true,"order":20,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764731,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"1764733":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764733,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":20,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764731,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1764734":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1764734,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":20,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1764731,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"engaged","prop":"greater","prop2":"","prop3":"","val":"1"},{"activation":"preset","prop":"yes","prop2":"Has Not Seen Entrance This Visit","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Email Capture Eligible","prop3":"","val":""},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"bxtest"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=email"}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"true"},{"activation":"variable","prop":"equal","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"variable","prop":"equal","prop2":"submitted_email_this_visit","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":1764731,"name":"1 Touch Text Opt-In | Disengagement | Mobile | Identified | Homepage | OPD","order":20,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2151709":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2151709,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":23,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2151708,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2151710":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2151710,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":23,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2151708,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2151711":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2151711,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Channel Choice (Type Text OR Email) | Disengagement | Choose your channel","new_genie_enabled":true,"order":23,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2151708,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"/us/plans"},{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"/pricing/a"},{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"/pricing/b"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""},{"activation":"current_page_url","prop":"contains","prop2":"","prop3":"","val":"/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/plans/clinic"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":2151708,"name":"Channel Choice (Type Text OR Email) | Disengagement | Desktop/Tablet | Unidentified | PRICING PAGE","order":23,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2653091":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653091,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Current Standard Variation","new_genie_enabled":true,"order":26,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653090,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"2653093":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653093,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":26,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653090,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2653094":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653094,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":26,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653090,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"engaged","prop":"greater","prop2":"","prop3":"","val":"1"},{"activation":"preset","prop":"yes","prop2":"Has Not Seen Entrance This Visit","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"true"},{"activation":"variable","prop":"equal","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/plans/clinic"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":2653090,"name":"[EVERGREEN] Combined (Email THEN Text) | Disengagement | Mobile | Unidentified | HOMEPAGE | Evergreen modal test | Optimized to evergreen 8.08.24","order":26,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2653096":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653096,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":28,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653095,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2653097":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653097,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":28,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653095,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2653098":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653098,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Current Standard Variation","new_genie_enabled":true,"order":28,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653095,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"engaged","prop":"greater","prop2":"","prop3":"","val":"1"},{"activation":"preset","prop":"yes","prop2":"Has Not Seen Entrance This Visit","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"true"},{"activation":"variable","prop":"equal","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/plans/clinic"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":2653095,"name":"[EVERGREEN] Combined (Email THEN Type Text) | Disengagement | Desktop/Tablet | Unidentified | HOMEPAGE | Evergreen modal test | Optimized to evergreen 8.08.24","order":28,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2644406":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2644406,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Current Standard Variation","new_genie_enabled":true,"order":31,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2644405,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"2644408":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2644408,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":31,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2644405,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2644409":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2644409,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":31,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2644405,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"no","prop2":"Blog (non-brand paid search)","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/find-a-meeting/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/panera"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/visionforward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/find-a-workshop/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/amazon"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":" /promos/get-3"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":" /fall-2020-sweepstakes"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/labor-day-sale"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/release-the-pressure"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-how-it-works"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-pricing"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"preset","prop":"yes","prop2":"WWHS Landing Pages Exclusion","prop3":"","val":""}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":" wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Trigger on Recipe","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/pricing/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/pdp/a"}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":2644405,"name":"[EVERGREEN] Combined (Email THEN 1 Touch) | Entrance | Mobile | Unidentified | Non-Homepage | Evergreen modal test | Optimized to evergreen 8.08.24","order":31,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"smsoptin","campaign_purpose_name":"SMS Opt-In","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2644398":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2644398,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Current Standard Variation","new_genie_enabled":true,"order":35,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2644397,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false},"2644399":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2644399,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":35,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2644397,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2644400":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2644400,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":35,"overlay_type":"genie","parent_campaign_sub_purpose_code":"smsoptin-entrance1","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2644397,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Text Opt-in Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"no","prop2":"Blog (non-brand paid search)","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/find-a-meeting/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/panera"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/visionforward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/find-a-workshop/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/amazon"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":" /promos/get-3"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":" /fall-2020-sweepstakes"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/labor-day-sale"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/release-the-pressure"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-how-it-works"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-pricing"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"preset","prop":"yes","prop2":"WWHS Landing Pages Exclusion","prop3":"","val":""}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":" wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Trigger on Recipe","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/pricing/"}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":2644397,"name":"[EVERGREEN] Combined (Email THEN Type Text) | Entrance| Desktop/Tablet | Non-HOMEPAGE | Evergreen modal test | Optimized to evergreen 8.08.24","order":35,"parent_campaign_purpose_short":"smsOptin","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"continuity","campaign_purpose_name":"Continuity","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1062732":{"activation":[{"activation":"timer","prop":"","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"nanobar","campaign_type_name":"Top Bar","closed_no_show":true,"enabled":true,"esp_id":null,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"genie","id":1062732,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"IBX Continuity | All Devices | IBX Top Bar | Timer","new_genie_enabled":true,"order":38,"overlay_type":"none","parent_campaign_sub_purpose_code":"continuity2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1062716,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"confirmation"}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"source=bouncex"},{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"utm_source=wunderkind"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":1062716,"name":"IBX Continuity | All Devices","order":38,"parent_campaign_purpose_short":"Cont","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2653111":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653111,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":45,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653110,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2653112":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653112,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":45,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653110,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2653113":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653113,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Current Standard Variation","new_genie_enabled":true,"order":45,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653110,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"engaged","prop":"greater_equal","prop2":"","prop3":"","val":"2"},{"activation":"preset","prop":"yes","prop2":"Has Not Seen Entrance This Visit","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/plans"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"none","desktop":"all","os":"none","phone":"none","tablet":"all"}},"enabled":true,"id":2653110,"name":"[EVERGREEN] Email Capture | Non-Homepage | Disengagement | Desktop/Tablet (no text) | Evergreen Modal Test | Optimized to evergreen 8.08.24","order":45,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2653118":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653118,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":47,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653117,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2653119":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653119,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":47,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653117,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2653120":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653120,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Current Standard Variation","new_genie_enabled":true,"order":47,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653117,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"engaged","prop":"greater_equal","prop2":"","prop3":"","val":"2"},{"activation":"preset","prop":"yes","prop2":"Has Not Seen Entrance This Visit","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/plans"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":2653117,"name":"[EVERGREEN] Email Capture | Non-Homepage | Disengagement | Mobile (no text) | Evergreen Modal Test | Optimized to evergreen 8.08.24","order":47,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2653125":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653125,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":49,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653124,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2653126":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653126,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":49,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653124,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2653127":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2653127,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Current Standard Variation","new_genie_enabled":true,"order":49,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2653124,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"true"},{"activation":"variable","prop":"equal","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/visionforward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"progression","prop":"1319834","prop2":"not_seen","prop3":"visit","val":""}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Pause for Promo","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":2653124,"name":"[EVERGREEN] Email Capture | HOMEPAGE | Disengagement | All Devices | Evergreen modal test | Optimized to evergreen 8.08.24","order":49,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1313604":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1313604,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":50,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1313603,"test_traffic":25,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1313605":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1313605,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":50,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1313603,"test_traffic":25,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1313606":{"activation":[{"activation":"scroll","val":"90"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1313606,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Best Available Offer","new_genie_enabled":true,"order":50,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1313603,"test_traffic":50,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"preset","prop":"yes","prop2":"Paid Social Click-to-Activate","prop3":"","val":""},{"activation":"variable","prop":"contains","prop2":"page_category","prop3":"","val":"home"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":1313603,"name":"Email Capture | Paid Social, LPs | Click-to-activate | Desktop, Tablet | Proof of Concept","order":50,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1313612":{"activation":[{"activation":"manual"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1313612,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Best Available Offer","new_genie_enabled":true,"order":51,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1313609,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"eligibility","prop":"1313603","prop2":"yes","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"none","tablet":"all"}},"enabled":true,"id":1313609,"name":"Activated Overlay -- Email Capture | Paid Social, All Pages (excl. checkout, WWHS)| Disengagement | Desktop, Tablet | Best Available Offer","order":51,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1316067":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1316067,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":52,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1316066,"test_traffic":25,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1316068":{"activation":[{"activation":"back","prop":"landing_page"},{"activation":"bounce"},{"activation":"mobile_bounce"},{"activation":"reactivity","val":"60"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1316068,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":52,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1316066,"test_traffic":25,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"1316069":{"activation":[{"activation":"scroll","val":"90"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"conversioncorner","campaign_type_name":"Corner Tab","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1316069,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Best Available Offer","new_genie_enabled":true,"order":52,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1316066,"test_traffic":50,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"any_page_url","prop":"contains","prop2":"session","prop3":"","val":"utm_medium=paidsocial"}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"preset","prop":"yes","prop2":"Paid Social Click-to-Activate","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":1316066,"name":"Email Capture | Paid Social, LPs | Click-to-activate | Mobile | Proof of Concept","order":52,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"1316071":{"activation":[{"activation":"manual"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":1316071,"ignore_previous_captures":false,"max_activations_overall":0,"max_activations_session":0,"name":"Best Available Offer","new_genie_enabled":true,"order":53,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":null,"session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":1316070,"test_traffic":100,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"eligibility","prop":"1316066","prop2":"yes","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"none","os":"all","phone":"all","tablet":"none"}},"enabled":true,"id":1316070,"name":"Activated Overlay -- Email Capture | Paid Social, All Pages (excl. checkout, WWHS)| Disengagement | Mobile | Best Available Offer","order":53,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false},{"active":true,"campaign_purpose_code_name":"emailcapture","campaign_purpose_name":"Email Capture","campaign_series_id":0,"campaign_series_leader_id":null,"campaign_series_product":null,"campaign_series_role":"member","children":{"2173385":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2173385,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 1","new_genie_enabled":true,"order":54,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2173384,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2173386":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2173386,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"Control 2","new_genie_enabled":true,"order":54,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2173384,"test_traffic":2,"test_type":"control","trigger_offsite_json":null,"wip_mode":false},"2173387":{"activation":[{"activation":"timer","val":"0"}],"active":true,"callout_anchor_pos":"lm","callout_pos":"lb","callout_target":"","callout_type":"none","campaign_type_code":"overlay","campaign_type_name":"Overlay","closed_no_show":false,"enabled":true,"esp_id":499,"gbi":{"placements_unfiltered":[]},"header_bottom_alignment":"center","header_bottom_type":"none","header_top_type":"none","id":2173387,"ignore_previous_captures":false,"max_activations_overall":4,"max_activations_session":1,"name":"NEW RECIPE","new_genie_enabled":true,"order":54,"overlay_type":"genie","parent_campaign_sub_purpose_code":"emailcapture-entrance2","push_optin_json":"","session_length":12,"session_length_unit":"hours","test_mode":false,"test_parent_id":2173384,"test_traffic":96,"test_type":"variation","trigger_offsite_json":null,"wip_mode":false}},"compliance":{"casl":0,"gdpr":0,"gmp":0},"deployment":[[{"activation":"preset","prop":"yes","prop2":"Email Capture Eligible","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"URL Exclusions","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"homepage","prop3":"","val":"false"}],[{"activation":"preset","prop":"yes","prop2":"Exclude Checkout Pages","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"Blog (non-brand paid search)","prop3":"","val":""}],[{"activation":"preset","prop":"no","prop2":"How-It-Works Test","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/find-a-meeting/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/panera"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"utm_medium=wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/visionforward"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/vision-forward"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"/ambassadors/Oprah"}],[{"activation":"any_page_url","prop":"not_contains","prop2":"session","prop3":"","val":"?ww_campaign=US_OprahTour_2020_Virtual"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/find-a-workshop/"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/us/amazon"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/promos/get-3"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/fall-2020-sweepstakes"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/labor-day-sale"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/release-the-pressure"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-home"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-how-it-works"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"/reimagine-pricing"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"james"}],[{"activation":"preset","prop":"yes","prop2":"WWHS Landing Pages Exclusion","prop3":"","val":""}],[{"activation":"variable","prop":"not_contains","prop2":"page_category","prop3":"","val":"wwhs"}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"plans-offers"}],[{"activation":"current_page_url","prop":"not_exactly","prop2":"","prop3":"","val":"https://www.weightwatchers.com/us/plans"}],[{"activation":"preset","prop":"yes","prop2":"Kill Switch","prop3":"","val":""}],[{"activation":"preset","prop":"yes","prop2":"Trigger on Recipe","prop3":"","val":""}],[{"activation":"variable","prop":"equal","prop2":"b2bpage","prop3":"","val":"false"}],[{"activation":"preset","prop":"no","prop2":"Trigger on Clinic Pages","prop3":"","val":""}],[{"activation":"current_page_url","prop":"not_contains","prop2":"","prop3":"","val":"https://sequence"}]],"device_matrix":{"exceptions":[],"platforms":{"browser":"all","desktop":"all","os":"all","phone":"all","tablet":"all"}},"enabled":true,"id":2173384,"name":"Email Capture | Non-Homepage | Entrance | All Devices | RECIPES PAGE","order":54,"parent_campaign_purpose_short":"eCap","suppress_element":"","test_mode":false,"test_type":"parent","wip_mode":false}],"index":{"1062716":13,"1313603":17,"1313609":18,"1316066":19,"1316070":20,"1764514":4,"1764521":6,"1764731":7,"2151708":8,"2173384":21,"2433626":5,"2515994":2,"2572891":3,"2644397":12,"2644405":11,"2653090":9,"2653095":10,"2653110":14,"2653117":15,"2653124":16,"2706371":1,"2706376":0}}